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I am working on an assignment to design the logo for RTI (Right to Information) for the Department of Personnel and Training, GoI. The idea is to use this symbol on all awareness material and also outside the offices of PIOs across the country. This shall help create a visual awareness and connect with the masses.
I am sharing a few of the selected options I have created, please give your comments/opinion/preferences, so that I can further detail out the form.
The brief which I got from the ministry was rather clear – the symbol should reflect ‘transactions’, ‘transperancy’ and ’empowerment’, besides being easy to reproduce such that even a painter in the village can paint it on the Panchayat office walls.
So, here they are – thanks
concept 1. the question mark is a universally accepted icon for seeking answers. I have integrated the handform in it to portray the people involved in seeking and providing answers/information, under RTI.
concept 2A. The act of filing an RTI application on a plain sheet of paper is symbolised in this logo. The two black triangles on the background signify the two parties between which this transaction takes place.
Concept 3. This one symbolises an open book and the rising sun, empowering the citizens of our country. There are 12 strokes in the rising sun, symbolising that RTI is open and functional throughout the 12 months of the year unlike other wings of the govt. (such as the parliament and the judiciary which have vacations)
Concept 4. this one is based on the concept of duality - there is a transaction which is transparent (the black and white rectangles) - the exclaimation mark stands for the response when the information is provided - 'oh! I see, this is how it is...!' the "i" also stands for the human form.
Concept 5. This is a very simple logo inspired by millions of children raising their hands across schools in India, 'Excuse me Sir! I have a question' the fist stands for empowerment enclosed in the ring of good governance.
Concept 6. The government official is overlooking the open file ( the red flaps file symbolic of Government records) and sharing information with the citizens represented by the three circles on the top.
Please indicate your preference in the comments. Suggestions and feedback is most welcome.
Thanks once again.
Tags: logo, NID, opinion, right to information, tarun deep